IDST! designed and developed a magical experience: creating a tree dotted with hundreds of lit-up messages of joy.
We aimed to inspire a sense of wonder and draw hundreds of people to take part individually in a very personal (even private) experience that they can come back to again and again. To celebrates our own messages to family, friends and loved one and our place in our wider community.
Over the time it has been up, we’ve had some beautiful messages in lights appearing on the tree: fun messages, to say hello to a loved one, to mark the end of a year, to remember.